meltin’pot core

meltin’pot core

branding fashion graphic 2020

Meltin’Pot is a denim brand born in 1994 in Southern Italy.
In 2019, twenty-five years after its birth and after two years of co-direction of style dept, we decided to relaunch the first historic collection under the name of Meltin’Pot C.O.R.E., a return to the primordial soul of the brand, rooted in workwear and in authentic streetwear, which in the first half of the nineties landed in Italy directly from the USA, the offspring of a subculture based on hip-hop music, graffiti and graphic experimentation were based.

meltin’pot core

Graphics are the matrix of the entire collection: Atomic Woodoo, Deep Tantra, Pyramid Vibration, combinations of words, abstract concepts that reveal an identity through elements of different cultural origins.
For the collection we agreed on fabrics like 12oz raw denim and Japanese herringbone, canvas and workwear twill, subsequently stone washed to give a slightly used look.