ful mag cover
FUL magazine is the result of the work of the cultural association FUL – Firenze Urban Lifestyle which aims to disseminate Florentine urban culture, portraying the city not only as an open-air museum but in its current liveliness and fervor, in search for the best artistic and artisan talents.
The desire to depict the city in a new key has led us to a long-term collaboration: 4 covers, one for each season of the year starting from Spring 2023, one for each district of Florence: Santa Croce, Santo Spirito, Santa Maria Novella and San Giovanni.
The protagonists of the first issue are the district of Santa Croce and the basilica namesake, allegorically represented by a vertical labyrinth, in reference to the Stendhal syndrome which struck the French author precisely at the sight of the majestic church. Multiple metaphorical representations of personalities such as Leon Battista Alberti, Galileo and Machiavelli can be found in the insights of the church, as their tombs are situated in the Basilica itself.
In the district, moreover, between Florentine noble families began a hatred that would subsequently led to a civil war between two factions: Guelphs and Ghibellines, and the inevitable ruin of the city, as recounted by Dante in the sixth canto of his Divine Comedy.
